Most of all, Seth, is a teacher. He wants people to realise their potential within themselves and that now the game has changed. We don’t need to be working for large corporates, we can work for ourselves, on work that matters.

Seth is a private man and very conscious of the message he wants to spread in this world and also the value he intends on bringing. He grew up in a household where his parents promoted and encouraged change. He trained as an engineer and it didn’t matter what he did, everything kept coming back to change.

Fear is something which grips all of us and we have a lot to thank for what he calls, the lizard brain. When he gets fearful of doing something, it’s because the narrator in his head knows he is onto something good. So he will listen to it by doing the exact opposite!!

This conversation is mostly about his latest book, This Is Marketing. As he explains, even after writing 18 previous bestsellers, he had no choice but to write another. The market wanted and needed it, so he provided it.

You can do work that matters for people who care. This book shows you the way.

We hope you enjoy this conversation as much as we did.

Let’s find out what it means for Seth Godin, to be Ridiculously Human.

Your fellow beings

Craig and Gareth