“Obviously, the big companies will know what’s best for my feet. Of course, right? These huge billion dollar brands, why wouldn’t they make the best possible shoe?”

Often, many problems in life are right under our noses….or our feet, in this instance!

After many years of playing high level junior tennis and suffering from various injuries, Melker Svärd, associated these injuries to just playing tennis at a high level. Then he became super interested in feet and footwear.

His company co-conducted the largest foot and shoe research study in the world, and their findings were quite staggering.

Together with his brother, they are on a mission to change the footwear industry and get people healthier from the ground up!