Melker Svärd - Episode 151

“Obviously, the big companies will know what’s best for my feet. Of course, right? These huge billion dollar brands, why wouldn’t they make the best possible shoe?”

Often, many problems in life are right under our noses….or our feet, in this instance!

After many years of playing high level junior tennis and suffering from various injuries, Melker Svärd, associated these injuries to just playing tennis at a high level. Then he became super interested in feet and footwear.

His company co-conducted the largest foot and shoe research study in the world, and their findings were quite staggering.

Together with his brother, they are on a mission to change the footwear industry and get people healthier from the ground up!

Melker Svärd - CEO Wyde Footwear

Discussion Topics: What you will discover from listening to this Podcast:

  • Embracing Seasonality
  • Creative vs Execution Seasons
  • Relaxing your brain for creativity to flourish
  • Being optimistically wired
  • The overwhelming negative news cycles
  • Influencing in your small capacity
  • Trap of comparisonitis
  • Tennis being the ultimate sport
  • Sports and problem solving
  • Reaching top 400 in world junior tennis rankings
  • Lifestyle experimentation
  • Your ultimate health profile
  • Sun is the source of life and healing
  • Problems with modern shoes
  • Conducting the largest feet and shoe study
  • Greatest challenges starting a shoe company


I hope you enjoy this conversation as much as I did.

Your fellow being



Background, Context & Reference

Connect with Melker Svärd:

Website – Wyde Footwear




Discussion Links:

Vivo Barefoot Shoes

Vibram Shoes


Becker and Edberg Wimbledon

Grounding Mat

My Foot Function

Hallux Valgus

Books Mentioned:

Born To Run

People Mentioned:

Boris Becker

Stefan Edberg

Roger Federer

Music By

Matthew Parker

Right Hook Request


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